When is Black Friday 2021? This year, Black Friday will fall on Friday, 26 November. Hurry up and buy discounted Black Friday clothes as soon as possible - Black Friday promotions on selected products are valid only until stocks last. What is Black Friday? Black Friday refers to the Friday following the Thanksgiving Day in the United States, which falls on the fourth Thursday in November each year. During Black Friday, offline and online stores start a period of sales with high discounts. Black Friday sale officially kicks off the Christmas shopping craze every year. Celebrate the shopping holiday too and take advantage of Black Friday discounts that you never even dreamed of during the rest of the year.